Just finished a trailer for Aftonbladet Event RockBjörnen. Animated by Eric Severin, script by Patrik Hambraeus. Ordered by Marie Kry at Aftonbladet, who also did the voice.

Rockbjörnen Trailer from Patrik Hambraeus on Vimeo.

We regularly produce films for the Swedish Lottery Draw. The purpose of these 30 second films is to tell stories about Lotto winners. Here you see Pierre Johnsson, the winner ambassadeur, tell us about a couple who just won 2 million crowns.

Lotto Winning Film from Patrik Hambraeus on Vimeo.

For the Lottery show Veranda Film introduced the concept of Folk Lotto, where regular people are invited to read the numbers of the Lotto balls. 35 unique people are recorded and if their numbers are drawn, they get their three seconds of fame. We produce new series of people every three weeks.

This show features the Swedish hard rock band that everyone sauys will become the next big thing, Graveyard. The theme is lifestyle and you will see make-overs, Rolling Stone scandals, Kiss Coffins and much more.

Today we launch our latest production, developed and produced by Veranda Film. It can be seen at Aftonbladet.se, Sweden’s largest website, with more than 6 million views per week.

We work with a great team of fun and talented people and we think it shows in the product.

Take a look here.

Here is the trailer for the Big Rock Show with Ryan Roxie that we are producing. It will start on Aftonbladet TV, on the web, Wednesday 23 March. It is a 25-minute talk show about hard rock.

We just launched a project on Kickstarter to be able to fund our music video.

The Inuit is a music project that also engages in environmental issues. We are also planning to do a TV series and clothes.

Look at the video, read more and then support us by giving a few dollars.

So time to sum up the last year.

First I am thinking about the two Lottery shows that was revamped during 2010, Lotto and Keno. They are really doing a better job marketing the game and branding the company, Svenska Spel.

We also wrote newsletters for Stockholm Business Region and their yearly report, and we hope that our contribution makes them easy to read, interesting and good marketing for SBR.

Several small projects such as films for SKL and Open Text were returning to us for more films, and the last batch for SKL Modellområden resulted in six web films.

But most important is our own product development and pitching that will result in our own production next year. Hopefully several interesting projects wil be realised. More to come on the blog.

Patrik har varit ansvarig för design och konceptutveckling av Svenska Spels dagliga program Keno. Det är ett tre minuter långt program som innehåller en dragning. I uppdraget ingick att ta fram ett nytt koncept och att leda designprocessen. Produktionen flyttade även in i en nybyggd TV studio i Svenska Spels högkvarter på Gotland.

Grafisk Design Micke Lindell, Scenografi Niklas Wollheim/Fredrik Johansson och musik av Carl Michael Herlöfson. Studion är virtuell och filmad mot chroma. Bakgrunderna är gjorda som rörliga filmer för att de ska bli levande och kännas verkliga. Programledarna jobbar som ett par och ska tillsammans göra mer talkshow och underhållning än bara en redovisande dragning. Manus skrivs inhouse av copywritern Anders Kåhrström. Projektledare Svenska Spel är Charlotte Burlin.

Patrik håller årligen en kurs på Berghs SOC i Rörlig Grafisk Design. Kurserna baseras på olika case som ska vara i framkanten av mediautvecklingen och erbjuda en utmaning för studenterna som går andra året på Grafisk Design linjen.
Just detta år har vi en väldigt spännande kund, magasinet Skiing i USA, som ska till viss del övergå till digitala editioner av tidningen. Dessa ska lanseras nu i oktober. Studenterna ska göra rörliga Idents till den digitala tidningen och de ska designa en interaktiv annons. Med hjälp av många bra gästföreläsare som Olle Lidbom, Henrik Ahlen, Mika Pollack, Fredrik Strömberg, Lars Hansson, Carl Johan Listherby så kommer vi att utforska detta nya territorium där film, bilder och texter blandas. Vi kommer att arbeta med det svenska hjälmföretage POC för att göra annons åt dem.
Se filmen som Tom James på Skiing har gjort för att förklara konceptet.

Skiing Interactive Demo Video from Skiing Interactive on Vimeo.

Vi ska vara klara inom en månad så det är bråda dagar i After Effects fabriken på Sveavägen.

Summer is a time to develop and prepare for the autumn sales tour and in June Patrik went to Mallorca to give a lecture on Pitching for members of the Sparks Network. You can see more about the pitch lectures in this short film.

Mister Pitch from Patrik Hambraeus on Vimeo.

It was well received and exciting to meet new members in the Sparks family, Spain, Germany, Japan and Belgium. In August Patrik will go to Berlin to give a two-day workshop with Schwartzkopff-TV in How to Pitch.

For the Swedish Lotto show Veranda Film produce the very popular Folk Lotto, where everyday people read the Lottery numbers each Wednesday and Saturday. This summer we filmed people reading (or rather screaming) numbers in attractions at the amusement park Gröna Lund in Stockholm for the TV 4 show Sommarkrysset. See the shows here.
We will also continue the series of visiting international Lottery shows and show short clips from them on the Swedish Lotto Show. Earlier this year we produced a segment from the lottery show in St Vincent and the Grenadines, and first week of August we are filming at the National Lottery Show in United Kingdom.