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new media, television, web tv, business

Obamas första intervju på 60 minutes - vad händer med hunden?

Det kan upplevas om abstinens nu efter valet att jag säker upp en intervju med Obama på nätet, men den var en snackis idag i USA. Den gjordes för 60 minutes och av journalisten Steve Croft.

För det första framstår Barack och Michelle som genuina personer, de smågnabbas och fyller i varandras meningar och de framstår som vanliga människor. Det är en avväpnande person, Mr Obama.

Det roliga kommer när han får frågor om svärmor och hunden som ligger i den sista filmen på CBS hemsida. (Apropå folks vilja att skicka in filmer till Youtube om First Dog, se tid. inlägg).
När Steve Croft frågar om hur de ska bli att flytta in med svärmor och hunden biter Obama tillbaka och säger att man inte bör prata om hunden och svärmor i samma mening. Steve Croft får frågan tillbaka hur han själv har det med svärmor och att Obama kan hjälpa honom med tips.
Det hela är rasande skickligt, det verkar avspänt och naturligt.
Gå och titta.

Uppvisning i TV teknik - USA rustar för nyhetsnatten

När valnatten närmar sig rustar USA:s stora kanaler för valvakor.

Det är natten då nyheter är i fokus. Räkna med att de stora bolagen NBC, ABC, och CBS kommer att satsa på spektakulär teknik, det pratas om hologram av Capitol hill och att NBC skyskrapan ska användas som bakgrund för grafik.

Alla TV bolagen sänder huvudsändningarna från New York och ABC hoppas fånga stämningen på Times Square. De mindre kanalern satsar på twitter bloggare som ska uppdatera tittarna på PBS kanalen, eller så kallade launch pads från Fox News som gör att reportrar kan visa grafik på ett enkelt sätt.

Tekniken hjälper till att skapa underhållning av finalen på ett långt kampanjande.

Det kommer att vara värt att se alla programmen bara för grafikens skull. PR konsulterna kopierar kampanjer och tv producenterna dreglar över all fin och dyr teknik. Själv kommer jag att vara på valvaka på Anglais hotel med Sveriges demokrater (läs det rätt nu) “Democrats Abroad” anordnar flaggviftande valvaka american style.

Men som artikeln från NAB säger - för åtta år sedan var den allra viktigaste skylten skriven på en enkel whiteboard av programledaren Tim Russert och sa Florida Florida Florida. Och vi minns ju alla hur det slutade. Jag hoppas att vi får en klar och tydlig grafik, stolpar, hologram, wonder walls eller inte som visar på en tydlig segrare.

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